Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive projections,” in the first three months.
Magic Spoon is sweetened with allulose, which founder Gabi Lewis notes “tastes great but has no impact on blood sugar.”
He adds: “We’re also finding that parents are emailing us that their kids love it, so at some point in the future if we decide that children are a more immediate target audience, we’ll probably develop a brand that’s more specifically targeted at children, and maybe even tweak the product to be more suited to children as well.”