When Nick Robinson joined a certain wellness food company in January 2011, it had just sold its first protein bar. “The world didn’t know who we were,” he says. “But they were about to.” Five years later, the company is valued at more than a billion dollars, and Robinson is spearheading a new initiative inviting its biggest fans to help shape the company’s new product development strategy.
Quest Labs is also a great place to test out new ingredients such as allulose, a sweetener Quest is using in a new product on trial at Quest Labs.
A new, ultra low-calorie sweetener that is found naturally in jackfruit and raisins, but is being made in commercial quantities via the enzymatic conversion of corn, allulose has 70% of the sweetness of table sugar, but 90% fewer calories (it’s absorbed by the body but not metabolized).