Allulose

Low Calorie Sugar

Initial sales of low-carb cereal Magic Spoon have exceeded expectations – Food Navigator

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Sales of new keto-friendly cereal Magic Spoon have exceeded expectations, say founders Gabi Lewis and Greg Sewitz, who claim to have sold “far more than we projected even in our most aggressive projections,” in the first three months.

Magic Spoon is sweetened with allulose, which founder Gabi Lewis notes “tastes great but has no impact on blood sugar.”

He adds: “We’re also finding that parents are emailing us that their kids love it, so at some point in the future if we decide that children are a more immediate target audience, we’ll probably develop a brand that’s more specifically targeted at children, and maybe even tweak the product to be more suited to children as well.”

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FDA Exempts Allulose from Added Sugar Labeling Requirements

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April 17, 2019 — For the first time, the U.S. Food and Drug Administration (FDA) is allowing an ingredient  chemically classified as a “sugar” to not be labeled as part of the Total or Added Sugars listings on Nutrition Facts labels. In draft guidance published in April 2019, FDA announced that the low-calorie sweetener allulose does not need to be counted towards the amount of “Total Sugars” or “Added Sugars” on the new Nutrition Facts labels coming into effect January 2020 which require companies to separately list “Added Sugars” under the “Total Sugars” listed – among other changes.

Allulose is considered a “rare sugar” due to its presence in nature in very small quantities and its chemical makeup as a monosaccharide. While allulose provides the same sweet taste, texture, and other technical attributes as table sugar, it is not metabolized as energy in the body. Therefore, it provides a negligible amount of calories and does not impact blood glucose levels, thus qualifying allulose as a low-calorie sweetener. Although allulose was discovered in small amounts in nature and fruits such as figs, raisins, maple syrup and jackfruit, it can also be made from fructose as well as corn to support production scale. This is especially critical given the broad scope of applications – from sweetening baked goods while enhancing browning and crumb structure, to replacing sugar in ice cream but remaining stable in freezing conditions – and subsequent predicted demand for allulose.

The demonstrated benefits of allulose in tandem with FDA’s draft guidance on allulose labeling should help alleviate consumer confusion about the emerging sweetener and clear the runway for industry innovation. “As manufacturers considered reformulating or innovating new products in advance of the January 2020 compliance deadline for the new Nutrition Facts labels, there was confusion among industry and consumers over how to interpret the labels of products containing allulose,” remarked Robert Rankin, president of the Calorie Control Council. “Consumers looking to manage or reduce intake of Total and Added Sugars can now be assured that allulose does not count toward those listings.”

The FDA has made several major updates to the nutrition label, including changes to the nutrients that must be declared. Now, “Added Sugars” must be included separately as a subset of “Total Sugars”. According to the FDA, “Added Sugars” include “sugars that are either added during the processing of foods, or are packaged as such (e.g., a bag of table sugar), and also includes sugars from syrups and honey, and sugars from concentrated fruit or vegetable juices.” However, since allulose does not significantly impact glycemic responses, contributes far less than 4 kcal/g, and does not promote dental caries like other sugars might, FDA intends to exercise enforcement discretion with respect to the exclusion of Total Sugars and Added Sugars, including the % Daily Value (DV) declaration.

To learn more about the FDA guidance, read:

To learn more about allulose, read these sections of Allulose.org:

FDA allows the low-calorie sweetener allulose to be excluded from total and added sugars counts on Nutrition and Supplement Facts labels when used as an ingredient – FDA.gov

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The U.S. Food and Drug Administration has issued a draft guidance “The Declaration of Allulose and Calories from Allulose on Nutrition and Supplement Facts Labels” to provide the current view on the declaration of calories, total carbohydrates, total sugars and added sugars for products that contain allulose on Nutrition and Supplement Facts labels. Allulose is a low-calorie sweetener that is naturally occurring in small amounts in wheat, some fruits, and a variety of other foods and can also be manufactured.

Continuing reading on FDA in Brief

FDA guidance could prompt surge of interest in low-cal, tooth-friendly rare sugar allulose – Food Navigator

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FDA draft guidance allowing allulose to be excluded from the total and added sugars declarations on the Nutrition Facts panel could generate a surge of interest in the rare sugar, predict formulators. An ultra low-calorie sugar found naturally in jackfruit and figs that Tate & Lyle, Matsutani (in cooperation in partnership with Ingredion), and CJ Cheiljedang are making in commercial quantities using enzymes, allulose has the clean taste, bulk and functionality of regular sugar (sucrose), and about 70% of its sweetness.

Continue reading the Food Navigator

Magic Spoon is a new ‘childlike cereal for adults’ that’s high in protein and low in sugar — I tried all 4 flavors and now I’m hooked — Business Insider

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On April 9, 2019, Magic Spoon launched “childlike cereal for adults.” All four flavors (Fruity, Cinnamon, Cocoa, and Frosted) are not only seriously yummy, they’re also high in protein but low on carbs and calories. The cereal is keto-friendly, non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners. It gets its taste from allulose, a relatively new natural sweetener found in figs and maple syrup that has zero glycemic impact.

Continue reading at Business Insider